Day: April 7, 2018

A Critical Analysis of ” a Modest Proposal”

A Critical Analysis of ” a Modest Proposal”

Critical Analysis of “A Modest Proposal” John was simply observing what his country was like when he came up with this idea for the Kingdom to look at. He was just thinking about ways he could help his country and people on the wealthier side happy to. First, he thought that he would say how many people don’t have money and how to make them useful, and then he stated how using these people to the countries advantage, and finally explained how he thought how it would be looked down upon. Jonathan Swift seriously looks at what we look down upon and views it from a different perspective in his essay” A Modest Proposal. Swift draws his readers in by the way he speaks and tells the truth about what he was thinking. Swift appeals to his readers with his way of using examples we never think could happen. Most people in this time would never think of eating the homeless people’s children but he turned it into his way of looking out for his country. He talks about how the different people in his country would use them. When he talks about how the richer people could use the infants for different meals or to entertain guests. Swift also says how every part of that child could be used.

Readers find his examples truthful because of when he was writing this essay. Swift takes the way people would think about this subject one step further when he says how many people he thinks would support his view. This tragedy he is speaking about was interesting to people because of the way he presented it when he wrote this essay. People would never eat another person’s child but he explains that if they did it would help his countries tragedy. Then at the end he also throws in that he has a nine year old and a wife past childbearing years. So he was looking out for himself at the end of all this.

Diversity of Teams – Advantages & Disadvantages

Diversity of Teams – Advantages & Disadvantages

The workplace around the world is constantly evolving. With globalisation, multicultural societies have led to diverse workforce on one hand and on the other, the requirement of multiple skills to get complex jobs done, organisations’ structures are larger and more spread out than before. Organisations now depend on groups and teams, which are diverse both demographically and functionally. It is often believed that teams that are diverse are more creative and productive than teams that are homogenous.

Diverse teams with different perspectives and skills have more to contribute towards getting a job done. The variety of thoughts and skills give more than one method or theory of carrying out a particular job. At the same time it can also be argued that teams that are non-diverse coordinate and communicate better within the team. So that brings us to the question that can the diversity in teams lead to negative or poor performance because of miscommunication, conflict, lack of understanding within the team ? Professors Elizabeth Mannix and Margaret A.

Neale had conducted research programs to study diversity in teams and its effects. They found facts that define both positive and negative effects of diverse teams. However, they refute any consistent or definite effects of diversity. The professors instead focused on conditions or situations where diversity has an effect on performance and the reasons for it. Managers and team leaders can control some of the conditions or situations and Professors Mannix and Neale advise them on how to maximise the advantages and minimise the disadvantages of diverse teams.

Insurance Envoy

Insurance Envoy

Insurance Envoy system is an intranet based private web application, which is designed by a group of insurance broker agents, to make their application work of insurance policies and claims process easier and flexible. The web based application is used within their organization under the distributed accessibility to check the status of the customers who have taken new policies and their proper track and reminding of policy premium payments and claim conditions.

The system is actually developed to cater to the process speed up in their Business process such that the customer satisfaction rates increase and the generic flow of customers into this domain follows a smooth and steady fashion. The major problem under the manual process is to keep track of the existing insurance policy holders, and remaining them at regular intervals about their policy premium payments. In order to render the ordinary services also it takes a great lot of time in just searching through the registers for the existing customers base.

If the process of data storage can be automated and follow up of search can be increased, there is always a heavy chance of getting extra customers in turn, which can increase the profits ratio upon the organization. The actual purpose of going for this system is to make the organizational process to get speed up. The brokers can have the expected information at its desk at any time, with respect to any instance. Generating required reports as per the operational requirements becomes much easier and information availability at hand.

The system not only becomes false proof, and higher levels of satisfaction prevail at the side of customer. The application is also security oriented and gets associated within the system, as the general structure of accessibility is fastly demandable. Any registered broker within the organization can get on to the system to know the specific information, which he feels that it is requirement with respect to the business policies. The referential information also gets ported on to the forms, where the search criteria are greatly reduced.

The total portal has been planned to be associated through the conceptual constant of the Java network and databases technologies, the concept handles the late trends that are set for higher date transfer rates optimized bandwidth utilizations of the network by using the technologies lire EJB & Servlets the web content is applied through dynamic with oriental usage of Java server pages at various stages. The entire project has been developed keeping is of the Distributed client server computing technologies mind.

The specifications have been normalized by 3NF to eliminate all the anomalies that may also due to the databases transaction that are execute by the customer of the suppler. The user interface is browses specific to give distributed accessories for the overall system. The internal database has been selected as Oracle 9i. The basic objectives of table spaces, clusters and indexes have been exploited to provide higher consistency and reliability for the data storage. The oracle 9i was a choice as it provides the constructive of Relational criteria with object-oriented concepts for higher-level reliability and security.

The total front end was dominated using HTML standards applied with the dynamism of Java server pages. The communication client was applied using the servlets and EJB’s at all proper levels high-level care was taken to check that the system manages date consistency with proper business validation. About The Organization The “Kith & Kim” insurance consultancy private limited, is a business domain, which has its commercial activities spread in and around central Bombay.

The system has a group of Insurance Envoys, who are registered by some premium Insurance Envoys, who are registered by some premium insurance companies like LIC, Tata, SBI, InsVysya etc to calling out the activity of making the customers as policy holders. The organization has been seeing a drastic change in the policies of insurance business and had felt the use of automation of its business process to keep them very nearer to the psychology of the existing customers, and by satisfying the existing customers, intern get new customers into its fold.

The basic target of the organization is to increase its commission basis, and this is categorically possible only when the customer’s base increases. They were the dominant leaders in making insurance business when the Indian market was captured by LIC as a monopoly agency. But because of the changes that have been enacted by Indian Government and IRDA to expand the insurance Business sector, by calling private insurance companies into the market, their customer base suddenly started increasing heavily.

To keep their good will in the market will sustain their business, the need of the ITES services a raised. Previously, the system used to waste a great lot of time in managing the information, which was collected in papers. The consistency and reliability were always questionable, now the system has taken a form decision that it will mange all the system consistency and reliability through IT standards, the need for the present system aroused. Manual Process ? ?

As the above diagrams depict, it is a very tedious process for the broker to keep track through the system, related to what is happening and the required information that generically may be needed at all stages. In the customer base increases the manual search process is too tedious and time consuming which can frustrate the broker as well as the customer many times. Why the new system? With the new system the following activities get more momentum. 1. The actual process of the organization ca

International Marketing

International Marketing

Banyan Tree Hotel and Resorts John Kaendera MBA6400 International Marketing Professor Paul Herbig 7-10-2010 Introduction Banyan Tree Hotel and Resorts Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy, Banyan Tree had launched new brands and brand extensions that included resorts, spas, retail outlets, and even museum shops. The company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree, its flagship brand.

In this case study we will answer the following questions: 1. How would you describe the appropriate target market(s) for Banyan Tree? How wide is its geographical reach-local, regional, global? The target market for Banyan tree is the high end market. These are couples that are well off and are able to pay $2,500 for four nights. The target audience is couples that are interested in romance and appreciate the finer things in life. Moreover, these are people that want excellent service but not at a very high prices. Those that are looking at a place to relax are the persons that come to the Banyan Tree.

In general the target segment was those in their 30s and 40s that wanted luxury accommodation that stressed romance, intimacy, privacy and rejuvenation. It targeted those that sought private individual villas that had love-nests for couples. Some other target audiences are corporate clients. The companies could hold their corporate meetings, retreat or special conferences at the Banyan Tree. The target audiences were high spending companies like financial companies, information technology companies and aerospace industries.

Banyan Tree also targeted companies that wanted to conduct off site training programs including team-building programs. The reach of Banyan Tree is global. The season is that its sales offices are located in the USA, UK, Thailand, Taiwan, South Korea, Singapore, Japan, Hong Kong, Australia and Germany. In short, Banyan Tree is targeting high end, premium customers that are seeking a few days of privacy among exclusive surroundings. Those that are seeking luxury at reasonable prices are the targets of Banyan Tree. Such couples are spread all over the world and belong to the upwardly mobile and successful person in their 30s and 40s.

Companies that are seeking an off site venue for training programs are also targets for the Banyan Tree. 2. In these markets, who are the main competitors? What are the competitive advantages of Banyan Tree (country-or firm-specific advantages)? Disadvantages? The main competitor of Banyan Tree is Aman Resorts, Four Seasons and Ritz Carlton. The other competitors are Le Royal Meridian Phuket Yacht Club and resorts within Laguna Phuket. These competitors are based on location. The competitors had the advantages of offering room rates as low as $150 per night.

Moreover, the competitors offered a multitude of facilities like water sports and golf, dining options, day trips and excursions, and health and beauty treatments. These resorts also provided facilities like kid’s club for the families that patronized them. The Le Royal had captured the high end of the luxury market and other competitors offered mainly room and suite type of accommodation. Many offered accommodation close to a beach. Banyan Tree has competitive advantages are that It offered exclusive love-nest type of accommodation that was based on romance, intimacy, privacy and rejuvenation.

The Banyan Tree offered an experience to its customers. It focused on having individual villas and this was an option not being offered by other top-class hotel chains. The competitive disadvantage of Banyan Tree is that it is not the lowest priced accommodation in the category, nor is it the highest of the top end accommodation. Moreover, Banyan Tree would not be a preferred destination for families that prefer accommodations with play places for children nor would it be preferred by guests that were seeking water sport.

The main competitors of Banyan Tree were the other luxury resorts/hotels in the area. Banyan Tree had differentiated itself as the destination for lovers. On the other hand other hotels and resorts would be preferred by the guests seeking water sport or children’s play areas. 3. How important is the brand name to the target customers? How important is it for the brand to be considered local versus global? The brand name Banyan Tree is very important to target customers. It helps position the resorts. It evokes favorable perceptions in the minds of the target audience.

The band Banyan Tree evokes an Asian feel and the environment. It was a brand the target market could identify with and have a passion for. The brand Banyan Tree was reinforced by the tagline “Sanctuary for the Senses” Banyan Tree is a local brand with a global reach. It is important that the brand be considered to be global. There was a trend now that customers select the resort first and then go to the destinations where the resorts are located. So, if the Banyan Tree is perceived to be a global brand then its guests are more likely to go to other destinations where the resort was located.

The brand signifies to the customer the type of accommodation they expect to find, the kind of service they will receive and the prices they will be charging. From the point of view of local brand, if a guest selects a destination and then searches for accommodation, then being a local brand helps. The name Banyan Tree helps evoke a local flavor and he global reach and marketing of Banyan Tree gives it an advantage of a global brand. Brand name is important to target customers in several ways. The reputation of the brand assures the customer of a standard of accommodation, service and location.

On the other hand a brand like the Banyan Tree evokes a passion about the product/ resort and attracts customers to go to the resort. 4. What alternative kinds of promotions are most likely to build brand equity further? How can product/service extensions do the same? What are the pros and cons of each? How would you evaluate the choice to launch a second brand-a good idea or not? Promotions like seasonal saving, complimentary meals and free-room-nights and tour inclusions only help build up sales but actually detract from brand equity.

These are sales promotions and create the impression that the company is discounting its services to attract customers. On the other hand advertisements, online quiz section, travel toolkits or banners on websites help build brand equity. The best way to build brand equity is to provide excellent accommodation, perfect service and have world class locations. Extending the Banyan Tree brand to e-travel, leisure and lifestyle would reposition the brand and it would not be perceived merely as a brand related to mystery, romance and privacy.

The pros are that since Banyan Tree is known among luxury seeking premium customers, they might try out e-travel, leisure and lifestyle products. The Banyan Tree brand would help sell some of these products to the well-off. However, the down side is that the brand Banyan Tree would be repositioned as a general luxury brand related to leisure and travel. The idea of a second brand for travel, leisure and lifestyle has some merit. The Banyan Tree would be protected. Its perception in the minds of its customers would not change. The downside of this proposition is that KP will have to build these brands from the scratch.

This means not merely finding an appropriate name but matching it will appropriate levels of service and advertising. There will be a duplication of advertising efforts and the costs incurred by KP will be higher than the brand extension of the Banyan Tree. 5. How would you evaluate the probability of success in building the brand equity of Banyan Tree further? Any threats that could derail the effort? What would your recommendation be for the next few steps in the brand building efforts? The probability of success in building brand equity of Banyan Tree further will be high if KP follows proper steps.

The probability of success of building brand equity will be very high if KP sticks to using the name Banyan Tree to resorts only. These resorts may be located anywhere in the world. They may be located in the Caribbean. Such a resort would be called Banyan Tree Caribbean. However, what is important is that each resort should be built with similar design and facilities. In other words each resort should have individual villas with similar service, privacy and romantic ambience. This will strengthen the brand equity of Banyan Tree.

Promotions do not strengthen brand equity but well directed, placed and designed advertising increases the brand equity. If KP wants to protect and build the brand equity of Banyan Tree it should refrain from using the name of Banyan Tree for e-tourism services, lifestyle products or travel services. The reason is that weak services in these areas may lead to the weakening of the brand equity of Banyan Tree. Brand equity refers to a positive image established through name recognition; it also describes the financial value of a brand to the profits and the value that a brand adds to the service.

Banyan Tree has a high chance of adding financial value to the bottom line profits, if it is used for the purpose for which it was created. That is resorts that provide exclusive accommodation, privacy, exclusiveness, intimacy and luxury at reasonable prices. More and more resorts may safely be launched under the name of Banyan Tree and each will gain value from the name Banyan Tree. The threat to the brand equity arises from inferior resorts and services marketed under the name Banyan Tree or inferior travel or lifestyle products marketed under the name Banyan Tree.

India of My Dreams

India of My Dreams

My India India in 2020 – A Vision It has always been the dream of every citizen of an economically backward and poor country, to see that the country developed with no negative systems or ideas or beliefs. It is my dream also to see India as one of the most developed nations. 2020 is a good deadline for seeing a developed India. One always feels sad when we see someone begging on the streets or when we see dirty, broken roads in shabby slums. One also feels jealous when we hear about the United States advancing in every field.

By 2020, India will be on the same platform on which America is now. The first and foremost thing I see in India 2020 is 100 percent literacy rate. Every citizen in the country will be able to read, write and understand any one language including the farmers and slum-dwellers. India will not have any unemployment. The people will earn their bread and there shall be none called ‘beggars’. The beggars will also be employed at least as sweepers earning a small but a salary of their own.

The people shall be above the poverty line. ndia in 2020 – A Vision It has always been the dream of every citizen of an economically backward and poor country, to see that the country developed with no negative systems or ideas or beliefs. It is my dream also to see India as one of the most developed nations. 2020 is a good deadline for seeing a developed India. One always feels sad when we see someone begging on the streets or when we see dirty, broken roads in shabby slums.

One also feels jealous when we hear about the United States advancing in every field. By 2020, India will be on the same platform on which America is now. The first and foremost thing I see in India 2020 is 100 percent literacy rate. Every citizen in the country will be able to read, write and understand any one language including the farmers and slum-dwellers. India will not have any unemployment. The people will earn their bread and there shall be none called ‘beggars’.